New Real Estate Commission Rules Explained: What Buyers and Sellers Need to Know in 2024
/Let's begin with a quick overview of how real estate commissions worked before the recent changes brought about by the lawsuit Burnett et al. vs The National Association of Realtors et al..
When an agent listed a home, part of the agreement typically involved paying the listing broker a commission, usually ranging from 4.5% to 6%. While this rate was always negotiable, many agents had a minimum commission they would accept. The total commission was then split between the listing broker and the buyer's broker, often in a 50/50 split. For example, if the total commission was 5%, each side would receive 2.5%.
In short, the lawsuit arose because a group of home sellers in Missouri were led to believe that offering compensation to the buyer's broker was mandatory and non-negotiable. This issue was worsened by the fact that many MLS systems required a non-zero amount to be entered in the Buyer Broker compensation field.
Result: A settlement was reached between the plaintiffs and the NAR (More Info https://www.reuters.com/legal/litigation/us-realtor-groups-418-million-antitrust-settlement-wins-tentative-approval-2024-04-23/).
In addition:
MLS listing agents are now prohibited from offering compensation to buyer agents directly on the MLS platform. However, this does not prevent sellers from offering a buyer broker commission.
Buyers must have a written agreement with their agent, outlining the agent’s compensation, before viewing any properties.
Any compensation agreed upon between the seller’s and buyer’s agents must be negotiated outside of the MLS system and disclosed upfront to all parties, including the seller.
So, where are we today?
Things have improved—at least from my perspective!
As agents, we’re entrusted with significant responsibilities and compensation for our services. I believe this change brings more clarity than ever, ensuring that we demonstrate our value to both our selling clients and our buyers.
Sellers
First and foremost, you will negotiate the compensation you’re willing to pay your listing agent for their services in marketing your property and everything it takes to reach the closing table. This typically includes services like photography, floor plans, drone photography, advertising, and more. As agents, we’re entitled to ask for what we believe our service is worth, whether that’s a flat fee or a percentage. Similarly, as the seller, you’re entitled to interview as many agents as you like until you find one who offers what you're looking for at a price you are comfortable with.
When it comes to offering buyer agent compensation, you have options. In my opinion, it’s always in your best interest to offer some form of buyer agent compensation (BAC). It’s simply an economic decision. Many buyers hire agents to guide them through the home-buying process, and a significant portion of these buyers expect to include their agent’s commission in the total purchase price. Why would you, as a seller, want to potentially exclude a large portion of the market? In 2023, 89% of homebuyers worked with an agent. Less exposure could lead to a lower sale price.
Here are your options:
Offer a Percentage: You can negotiate a specific percentage when you sign the listing contract. Then, when a buyer’s agent inquires, your listing agent can say, "My seller is offering X%." The buyer’s agent can share that information with their client and proceed with putting together an offer.
Leave it Open: Your listing agent can say something like, "The seller is willing to entertain all offers." When you receive offers, you can consider the buyer agent’s commission request and calculate your bottom line accordingly.
Opt Not to Offer Buyer Agent Compensation: You can choose not to pay a buyer agent commission at all. However, as mentioned earlier, this could put you at a disadvantage by reducing your market exposure.
I believe it’s absolutely essential for listing agents to educate their sellers about both the listing agreement and the agreements buyers have with their agents. When a buyer asks the seller to pay X% in commission, it’s because they’ve already agreed to pay their agent that amount (or possibly more, if they’re covering part of it out of pocket).
Buyers
Just like sellers interview agents to list their home, buyers should also meet and interview agents that will guide them through the entire home-buying process—not just the home search. And, just like sellers, buyers can negotiate the compensation they’re willing to pay for an agent’s services. Agents have their own pricing structures, and you’re completely free to explore different options until you find one that fits your needs and budget.
By "pay," I mean that if the seller doesn’t offer compensation for your agent, you may need to cover that amount yourself at closing. However, it’s important to remember that, in most cases, the buyer ultimately pays the agent’s fee, whether it’s included in the purchase price or paid directly.
Why do I love this? It ensures that buyer agents must truly prove their value. Agents who don’t provide top-notch service or disappear after getting a house under contract won’t last long in this business.
It’s important to note that this fee must be negotiated before you start viewing homes, and you’ll need to sign a buyer representation agreement. But there’s more! These agreements are flexible and can be negotiated for different time periods. Personally, I’m open to short-term agreements while we’re in the "getting to know each other" phase. These agreements can also be specific to certain properties if that works better for you.
FAQs
Am I required to have a buyer’s agent?
No, not at all! You’re welcome to view homes as an unrepresented buyer. You can contact listing agents directly for showings or visit open houses on your own. I’ll be the first to say that not every buyer needs an agent.
Why shouldn’t I go directly to the listing agent?
The listing agent has a signed agreement to act in the seller’s best interest, meaning their job is to get the seller the most money and the best terms possible. I believe this is particularly worrisome for first-time homeowners who might get taken advantage of.
Consider this extreme example: A listing agent assures a first-time buyer that the septic system is in great condition and has been functioning for years. The buyer, unaware of the importance of a septic inspection, decides to skip it. Then, a year after purchasing the home, the septic system fails, and the buyer is faced with a hefty repair bill.
Won’t I save money by not using a buyer’s agent?
Not necessarily. In fact, many listing agents have clauses in their agreements stating that if there’s no buyer’s agent, they may receive an additional X% for handling the extra work involved in managing both sides of the transaction.
As a seller, why shouldn’t I just negotiate the buyer agent’s fee down?
Keep in mind that buyers have signed an agreement with their agent for a specific commission percentage/fee. If the buyer can’t cover the difference out of pocket, it could jeopardize the sale. It’s often better to negotiate the total sale price, including the buyer agent commission (BAC), to ensure you still get the bottom line you’re aiming for.
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